Excellence is a Permanent Hair Colour. The only hair colour which comes with the “Complete Kit” which protects, strengthens and replenishes hair. Pro-keratin: Excellence Crème Revitalizes color. Hair feels Stronger. Ceramide: Enriched with Ceramide, a replica of hairs natural cement, leaves the hair looking Smoother and feeling Protected. Collagen: Known for its firming properties collagen-infused Excellence Crème leaves hair feeling replenished. IngredientsAQUA / WATER, CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM / MINERAL OIL, LAURETH-4, LAURETH-12, OLETH-20, 2,4-DIAMINOPHENOXYETHANOL HCL, m-AMINOPHENOL, ASCORBIC ACID, SODIUM METABISULFITE, HYDRATED SILICA, STEARIC ACID, POLYQUATERNIUM-22, PALMITIC ACID, POLYSORBATE 21, SILICA DIMETHYL SILYLATE, POLYSORBATE 60, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, PROLINE, p-PHENYLENEDIAMINE, THREONINE, MYRISTIC ACID, RESORCINOL, EDTA, CETYL HYDROXYETHYLCELLULOSE, HEXADIMETHRINE CHLORIDE, PARFUM / FRAGRANCEAbout the brandLOreal Paris is a truly global beauty brand that combines the latest in technology with the highest in quality for the ultimate in luxury beauty made accessible. Our signature phrase, “Because Were Worth It”, is meant to inspire every woman to embrace her own unique beauty and reinforce her sense of self-worth. As the biggest beauty brand in the world, LOreal Paris has an unparalleled commitment to technology, research, and innovation, providing ground-breaking, high-quality products for women of all ages and ethnicities. The LOreal Paris brand encompasses the four major beauty categories - hair color, cosmetics, hair care, and skin care - and includes such well-known brands as Excellence Creme, Extraordinary Oil Serum, Revitalift Crystal Microessence, 1.5% Hyaluronic Acid Serum, Lash Paradise Mascara, Rouge Signature Liquid Lipstick among many others. LOreal Paris truly believes that, whatever your age, gender, ethnicity or look - Were all worth it!Skin typeNormalGenderFemaleHow to useStep 1 - Apply for Pre-color care Step 2 - Mix the colourant crème & developer Step 3 - Apply for after-colour care Step 4 - Shampoo it SeasonAll