Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and provide a boost to the natural glow of your skin.
Ingredients
Aqua, Ethyl Ascorbic Acid, Propanediol, Betaine, Isodecyl Neopentanoate, Ethoxy Diglycol, Sodium Citrate, Citric Acid, Citrus Reticulata (Mandarin) Peel Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Rosa Damascena (Rose) Extract, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Trilaureth-4 Phosphate, Sodium Polyacryloyldimethyl Taurate, Xanthan Gum, Sodium Gluconate
About the brand
Founded in 2014, Plum offers a wide range of products for your skincare routine, from facewashes for different skin types to moisturizers, body mists, shower gels, and more. The brand upholds the core values of customer delight, respect, sustainability, and transparency. Plum believes that people look their best in the skin they were born, and hence is against the concept of fairness creams. All the products are formulated to help protect, repair, and nourish the skin and hair using natural ingredients that are in sync with science.
Skin type
A
Gender
U
How to use
Start with a cleansed face, take a few drops and pat serum onto the face. Make sure to follow up with SPF in the day, and moisturizer at night. IMPORTANT: Vitamin C loses efficacy when exposed to sunlight. Make sure you store the bottle in a cool, dry place away from direct light.
Season
All Season