HELLO SHINE, HELLO PURPLE: Introducing Colgate Visible White Purple Toothpaste, Colgates first Purple Toothpaste for teeth whitening! THE UNIQUE POWER OF PURPLE BRIGHTENERS: Instantly colour-corrects yellow tones to give you whiter teeth from the first use. Goodbye yellow teeth! REMOVES SURFACE STAINS: This teeth whitening toothpaste is infused with micropolishing crystals that help in gently removing surface stains for a shine that lasts MULTI-BENEFIT TOOTHPASTE: Visible White Purple Toothpaste also helps fight cavities and removes plaque build-up. Its sparkling minty flavour gives you fresher breath with a white smile! SAFE FOR DAILY USE: Enamel safe teeth whitening toothpaste THE ULTIMATE BEAUTY HACK: For a shine that lasts, pair it with Colgate Visible White O2 Toothbrush. Brush your teeth twice daily for 2 minutes, rinse with mouthwash for 30 seconds and replace your toothbrush every 3 months for best results.IngredientsWater, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavor, Titanium Dioxide, Cellulose Gum, Potassium Hydroxide, Tetrasodium Oyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharix, Sodium Fluoride, CI 17200, CI 42090About the brandUnveil a smile that truly shines with Colgates first-ever Purple Toothpaste. Powered by Purple Brighteners, Colgate Visible White Purple Toothpaste instantly colour-corrects yellow tones. This advanced whitening toothpaste has micropolishing crystals not only removes surface stains but also delivers a whiter, brighter, and shinier smile. Enriched with fluoride, it offers enamel-safe teeth whitening that’s gentle enough for daily use.Skin typeAll Skin TypesGenderUnisexHow to use• Brush teeth thoroughly two times a day, 2 minutes each time. • For maximum & lasting results, use daily. • Children under 6 years of age should have adult supervision and use only a pea-sized amount. • Do not swallow.SeasonAll