MAX FACTOR FACEFINITY ALL DAY CONCEALER - 20

Whether you’re looking for a concealer which covers dark circles, want to conceal stubborn blemishes or glide over uneven skin tone, Facefinity All Day Flawless Concealer is your go-to, now available with up to 30 hours of wear that is transfer-proof. The breathable and lightweight concealer is made with a vegan formula that conceals pores and redness and covers imperfections, delivering medium to full coverage that blends very well. The soft-focus, airbrushed matte finish is climate-proof; waterproof, heat-proof, humidity-proof and sweat-proof. Available in 8 shades for the perfect match, this Max Factor concealer also boasts antioxidant properties and protects skin from blue light.

Ingredients

Aqua/Water/Eau, Isododecane, Aluminum Starch Octenylsuccinate, Dicaprylyl Ether, Dicaprylyl Carbonate, Sodium Chloride, Stearalkonium Bentonite, Tri(Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate, Trimethylsiloxysilicate, Silica, 2,3-Butanediol, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Propylene Carbonate, Triethoxycaprylylsilane, Chlorphenesin, Silica Dimethyl Silylate, Sodium Benzoate, Bambusa Arundinacea Stem Extract, Dimethylmethoxy Chromanol, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate

About the brand

Max Factor, called The Father of Makeup was the founder of the eponymous brand. He was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artstry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.

Skin type

All

Gender

Female

How to use

Once you have applied any skin primers, bases and under-eye moisturisers to your freshly cleaned face, begin by applying the concealer.|Using a light hand, gently apply several dots of concealer under the eyes close to your lashes, making sure to dot the inside corners.|With a concealer brush or your fingers, gently dab the concealer to blend it in. You can also apply the concealer to other areas, such as the chin, nose and mouth, if required.

Season

All