MAX FACTOR FALSE LASH EPIC WATERPROOF (MASCARA)

Max Factor False Lash Epic Mascara - create the epic lash fan. Designed to stand up to the zoom, False Lash Epic Mascara captures and magnifies every detail of every lash for an epic lash fan.Introducing the False Lash Epic Brush with Zoom-action Tip. The brush gives you the artistry of multiple brushes in one. The Zoom-action Tip magnifies your lash fan to epic proportions.

Ingredients

Aqua, Cetearyl Alcohol, Ozokerite, Shellac, Copernicia Cerifera Cera, Cera Alba, Glycerin, Ceteareth-20, Tapioca Starch, Lecithin, Ethylhexylglycerin, Alcohol Denat., Cocos Nucifera Oil, Benzyl Alcohol, Ammonium Hydroxide, Tocopherol, Xanthan Gum, Aloe Barbadensis Leaf Extract, Sodium Gluconate, Phenoxyethanol, Glycine Soja Oil

About the brand

Max Factor, called The Father of Makeup was the founder of the eponymous brand. He was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artstry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.

Skin type

All

Gender

Female

How to use

Apply False Lash Epic mascara by removing any excess from the tip of the brush. Look down into a mirror and push the body of the brush deep into your lash bed and using both sides of the brush draw it up through your lashes. Then twist the brush tip towards your eye using an up-and-down motion to catch all the tiny lashes on the inner and outer corners – this really magnifies your lash fan to epic proportions.

Season

All