# | Attribute | Value |
---|---|---|
1. | brand | MAX FACTOR |
For ultra-precision and bold eyes in just one stroke, theres Max Factor Masterpiece Matte Liquid Eyeliner. Its a highly pigmented waterproof liquid eyeliner that provides intense colour and up to 12 hours of wear with a matte finish. From beginners to pros, this liquid eyeliner pen draws a fine line and glides on effortlessly thanks to the high-precision tip applicator. The quick drying formula ensures a mess-free application. Sweat-proof, humidity-proof, smudge-proof, flake-proof, fade-proof and transfer-proof, the vegan formula is made from a well-balanced combination of polymeric film formers and light diffusing particles to offer a deep matte finish with great staying power. Available in 4 shades for the perfect eyeliner looks.IngredientsAQUA/WATER/EAU, ALCOHOL DENAT., STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, PROPANEDIOL, BUTYLENE GLYCOL, MICA, POLYMETHYL METHACRYLATE, SODIUM POLYMETHACRYLATE, SILICA, SORBITOL, C12-15 ALKYL BENZOATE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, SODIUM LAURETH-12 SULFATE, XANTHAN GUM, ALUMINA, AMMONIUM HYDROXIDE, TOCOPHEROLAbout the brandMax Factor, called The Father of Makeup was the founder of the eponymous brand. He was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artstry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.Skin typeAllGenderFemaleHow to useFrom the centre of your eye, use the liquid eyeliner to draw a straight line as close to your upper lash line as possible while following the curve of your eye to the outer corner.|Next, draw a line from the inner corner back to the centre.|To create a wingtip, draw a line upward from the outer corner of the eye.|Make the line bolder to create a triangular shape for cat eye eyeliner.|For lower lids, apply some coloured liquid eyeliner to add a dramatic and fun contrast.SeasonAll